Executive Strategic Planning

Business leaders today have found that developing a strategy and a plan
is far more effective than leaving the future to chance. Furthermore,
the key factors that create higher levels of motivation and commitment
continuously fuel higher levels of achievement. Finally, the effective
implementation of the plan is as important as planning. This is the true
determining factor as to whether or not a company is successful.

The Strategic Planning Processes provide a format for developing a
Strategic Plan, taking that strategy through the business planning
process and establishing measurable goals. It is a process that involves
not only determining where a company is going, but also how it is going
to get there.

Key Areas:

• Elements of the Strategic Plan
• The External Assessment
• Internal Appraisal
• The Business Plan
• Examples of Vision and Mission Statements
• Critical Goal Categories, The Critical Success Factors
• Business Planning Goals
• Financial Budgeting
• Marketing Communications
• Sales Support
• The Sales Plan
• The Review Process

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